Header bidding briefly
1. Paralel requests
2. First price auction
3. Automatic ad server desigions
5. Support passback's
6. Faster responses (compering "waterfall")
Benefits for publishers
Header Bidding is a newly pushed and launched programmatic technique that has a great potential. Header Bidding helps Publishers to monetize their inventory on the highest level. The idea of Header Bidding lies that different demand partners at the same time make bids on the same inventory, having more chances for Publishers to increase their income.
More than 75% of Western Publishers switched to Header Bidding monetization and finds this way far more successful and productive for making more cash. Effective and active usage of Header Bidding technique gives further important feature benefits for Publishers:
- increased income
- improved yield
- avoiding of a blank ads
- increased control
Therefore, taking into consideration those mentioned arguments, all the world is switched to this new technique of monetization (Header Bidding).